Instagram is currently on top and is one of the most downloaded apps. It was launched in 2010 and has gained popularity to a great extent that it is now running worldwide. The social media platform helps in different ways, like promoting your brand, developing your business, etc. One of the best things about the platform is that it helps in marketing your brand or business very effectively and quickly.

You can get information regarding Instagram followers or likes through different sites such as, where you will get to know all the essential details regarding your Instagram account. However, for marketing on Instagram, you should know some of the crucial tips which help improve your overall marketing strategies.

Switch to Business Profile

The first and foremost step of the Instagram marketing plan is to switch to a business account on Instagram. If you have a simple account, you should switch to a business account as soon as possible to move further with the steps of marketing planning. You can easily switch to the business profile by entering your account settings and clicking on ‘switch to business profile’ to get started.

Using Instagram Marketing Tools For Free

  • The business profiles of Instagram come up with different marketing tools.
  • Some of these tools are free, and you can use them to do well for your account.
  • With the help of the insights option, you can be able to view the statistics like engagement, data, impressions, and many more.
  • You will also be able to see the breakdown of your followers based on demographics.
  • By using all such tools, you can improve your marketing strategy and can promote your brand differently.

Create Sponsored Ads

The option of Instagram ads is now becoming commonplace on social media platforms. The best thing about this is you can control as per your budget how you want to spend on the ads by setting a financial plan.

You are able to showcase one sponsored ad or even multiple ads with a fantastic feature known as carousel. This will help give the brand the capability to target the audience in a new way. Also, it will be beneficial in increasing the overall reach and giving you a huge audience.

Using Instagram Stories

In order to generate leads, Instagram stories or a great tool to assist you. The stories are different from regular posts as they offer a slideshow. They can stay up too only for 24 hours, but they can also be saved into your device and can be reused later.

You will also get the option of CFS, through which you can promote your business only to a particular businessman or professional to whom you want to show you are content. The stories are displayed on the top of the timelines of the follower, and the users can look at them daily. You can post different forms of stories like photos, rewind, videos, live videos, short videos, reels, et cetera.